Privacy Policy

Last updated: 4 August 2026

Bee Mercy respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit www.beemercy.com, place an order, create an account, subscribe to our emails, contact us or otherwise interact with Bee Mercy.

1. Who We Are

Bee Mercy is a trading name of Mercy Foods Ltd, the controller responsible for the personal information described in this policy.

Mercy Foods Ltd
Company number: 08494021
Registered office: 20–22 Wenlock Road, London, England, N1 7GU
Email: info@beemercy.com
Telephone: 07546 947797

When this policy refers to “Bee Mercy”, “we”, “us” or “our”, it means Mercy Foods Ltd trading as Bee Mercy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

It may include:

Information you provide to us

• Your name
• Billing and delivery addresses
• Email address
• Telephone number
• Account login information
• Products ordered and order history
• Delivery instructions
• Newsletter and marketing preferences
• Pollen Points and customer-account information
• Reviews, survey responses and competition entries
• Messages, enquiries, complaints and other communications
• Information supplied when requesting a return, refund or replacement

Payment information

Payments are processed through Shopify and the payment method you select.

We do not normally receive or store your complete payment-card number. Payment providers may give us limited information, such as the payment method used, payment status and the final digits of a card, where necessary to process or manage your order.

Information collected automatically

When you visit our website, we and our service providers may collect:

• Your IP address
• Device and browser information
• Approximate location derived from your IP address
• Pages and products viewed
• Referring website or advertising source
• Website interactions
• Shopping-cart activity
• Cookie identifiers
• Information about how our website and marketing communications perform

Please see the Cookies and Similar Technologies section below for further information.

3. How We Use Personal Information

We may use your information to:

• Process and fulfil your order
• Take and verify payment
• Arrange packing, delivery, tracking, returns, refunds and replacements
• Communicate with you about an order
• Create and manage your customer account
• Operate Pollen Points and other customer benefits
• Respond to enquiries, complaints and customer-service requests
• Prevent fraud, misuse and security incidents
• Maintain the security and proper operation of our website
• Manage product reviews, surveys, competitions and promotions
• Send marketing communications where permitted
• Personalise and improve our website, products and communications
• Measure website, advertising and email performance
• Maintain business, tax and accounting records
• Establish, exercise or defend legal claims
• Comply with our legal and regulatory responsibilities

We will not use personal information for a new purpose that is incompatible with the purpose for which it was collected unless permitted or required by law.

4. Our Lawful Bases

UK data-protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we rely on:

Contract

We use information where it is necessary to perform a contract with you or take steps at your request before entering into a contract. This includes processing an order, arranging delivery and handling a return or refund.

Legal obligation

We use information where necessary to comply with laws applying to our business, including tax, accounting, consumer-protection and regulatory requirements.

Legitimate interests

We may use information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

• Operating and improving our business
• Providing customer support
• Protecting our website and customers
• Preventing fraud
• Understanding website and product performance
• Managing complaints and legal claims
• Marketing similar products to eligible existing customers where permitted

We consider the nature of the information, the effect upon you and whether you would reasonably expect the use before relying on legitimate interests.

Consent

We rely on consent where required, including for certain marketing communications and non-essential cookies.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of anything done before consent was withdrawn.

5. Orders, Accounts and Customer Service

When you place an order, we use your information to process payment, prepare and dispatch the order, communicate with you and provide after-sales support.

If you create a customer account, we use your information to maintain the account, display relevant order information and provide account features.

We may retain communications relating to damaged deliveries, replacements, refunds, chargebacks or complaints so that we can respond properly and maintain an accurate record of what happened.

6. Marketing Communications

You may receive marketing communications from Bee Mercy if:

• You have actively subscribed; or
• You are an existing customer and we are permitted to contact you about our own similar products under applicable UK electronic-marketing rules.

Our marketing may include honey education, stories, product information, promotions, new releases, competitions, Pollen Points information and Bee Mercy news.

Every marketing email will contain an unsubscribe link. You can also opt out by contacting info@beemercy.com.

Unsubscribing from marketing will not prevent us from sending essential messages about an order, delivery, payment, return, account or customer-service enquiry.

We may retain limited information on a suppression list after you unsubscribe so that we can respect your request and avoid contacting you again.

Further information is available in our Newsletter Terms & Conditions.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate. They may be used to:

• Remember items placed in your basket
• Enable checkout and payment
• Maintain website security
• Remember privacy preferences
• Provide customer-account functions
• Ensure pages and services work correctly

With your permission, we may also use optional cookies and similar technologies for:

• Website analytics
• Understanding visitor behaviour
• Measuring advertising performance
• Personalising content or advertising
• Remembering preferences
• Evaluating marketing campaigns

Where consent is required, optional cookies should not be placed until you have made a choice through our cookie banner or preference tool.

You can change your preferences through our cookie settings where available. You can also control cookies through your browser, although blocking necessary cookies may prevent parts of the website from functioning properly.

The precise cookies used may change as our website and services develop. Current information should be provided through our cookie preference tool.

8. Who We Share Personal Information With

We share personal information only where reasonably necessary to operate our business, provide our services or comply with the law.

Recipients may include:

• Shopify, which hosts and operates our online store
• Payment processors and fraud-prevention providers
• Warehousing and fulfilment providers
• Couriers, postal operators and delivery partners
• Email-marketing and customer-communication platforms
• Website analytics and advertising providers, where permitted
• Customer-account, loyalty, review and website-app providers
• IT, hosting and security providers
• Accountants, insurers, legal advisers and other professional advisers
• Government bodies, regulators, courts or law-enforcement agencies where required
• A buyer, investor or adviser involved in a potential sale, restructuring or transfer of our business

These organisations may act as processors working on our instructions or as separate controllers with their own legal responsibilities.

We do not sell your personal information or email address to third parties.

9. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide the ecommerce services that allow us to operate our website and fulfil orders.

Shopify may also process certain information for its own purposes, as explained in Shopify’s privacy information.

You can read more through the Shopify Privacy Policy:

https://www.shopify.com/legal/privacy

10. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection is in place. Depending on the destination and provider, these protections may include:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to approved standard contractual clauses
• Other legally recognised safeguards

You may contact us if you would like further information about the safeguards relevant to your information.

11. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting and reporting requirements.

Retention periods vary according to the type of information:

• Order, payment and accounting records are normally retained for at least six years where required for tax, accounting or legal purposes.
• Customer-service and complaint records are kept for as long as reasonably necessary to resolve the matter and protect our legal rights.
• Customer-account information is retained while the account remains active and for an appropriate period afterwards.
• Marketing information is retained until you unsubscribe or we determine that it is no longer needed.
• A limited suppression record may be retained after an opt-out to ensure that your marketing preference continues to be respected.
• Cookie information is retained for the periods explained through our cookie preference tool or by the relevant provider.

We may retain information for longer where a complaint, dispute, chargeback, investigation or legal claim is underway or reasonably anticipated.

When information is no longer required, we delete it or anonymise it where reasonably practicable.

12. Security

We use reasonable administrative, organisational and technical measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Information transmitted over the internet can never be guaranteed to be completely secure. You should use a strong, unique password for your account and avoid sharing it with anyone.

If you believe your account or personal information may have been compromised, please contact us promptly.

13. Children’s Information

Our website and products are intended for a general adult audience and are not directed at children.

We do not knowingly collect personal information directly from children without appropriate permission. If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and take suitable action.

14. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the right to:

• Be informed about how your information is used
• Request access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to erase your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Receive certain information in a portable format
• Withdraw consent at any time
• Object to direct marketing
• Complain to the Information Commissioner’s Office

These rights are not absolute, and exemptions may apply.

To exercise a right, contact info@beemercy.com. We may need to request information to verify your identity before responding.

You will not normally be charged for exercising your rights. We aim to respond within one month, although the law allows additional time in certain circumstances.

15. Automated Decision-Making

We do not normally make decisions about customers based solely on automated processing where those decisions produce legal or similarly significant effects.

Our service providers may use automated tools to detect potentially fraudulent payments, suspicious activity or security threats. Where relevant, you may contact us if you believe an automated assessment has affected your order.

16. Links to Other Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices or content of external websites. We encourage you to read the privacy information provided by those organisations before giving them personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or business practices.

The latest version will be published on this page, and the “Last updated” date will be changed accordingly.

Where a change significantly affects how we use personal information, we will take reasonable steps to bring it to your attention.

18. Contact Us

If you have questions about this Privacy Policy or how we use your personal information, or if you wish to exercise a data-protection right, contact:

Mercy Foods Ltd trading as Bee Mercy
Company number: 08494021
Registered office: 20–22 Wenlock Road, London, England, N1 7GU
Email: info@beemercy.com
Telephone: 07546 947797

19. Complaints

We would appreciate the opportunity to address your concerns directly. Please contact us first at info@beemercy.com.

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113